“With box office challenges and the rise of home entertainment options and new streaming services causing enormous strain on the movie industry, innovation is more important than ever, which is why it is at the core of everything we do,” said Byung-Hwan Choi, CEO of CJ 4DPLEX. “4DX with ScreenX” and “4DX VR” - along with other new, futuristic concepts to be announced at a later date - all demonstrate the company’s vision of a “cinematic experience beyond expectation,” and will be showcased by CJ 4DPLEX in Roman Ballroom II at Caesars Palace. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. If you’re curious about 4D, you can watch a video showing how it works (albeit, not in English) below.Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years.

Will the experience be worth it? What do you think? Regal hasn’t revealed what the ticket price for a 4D screening will be yet, but it's likely to be more than the typical 3D ticket. Numerous Hollywood blockbusters are already made with 4D enhancements, but for foreign markets – where the 4D phenomenon has already started to gain a foothold. The company will convert a small theater in the existing building (which will seat roughly 100 people) and hopes to have it open by this coming June or July. This is achieved by adding various physical effects, such as motion, wind, strobe lighting, rain, fog and scent-based elements that coincide with the action on-screen.ĬJ 4DPlex is already a global leader in the 4D market, but the Regal location will mark its official U.S. Where will it be? The Regal Cinemas Live Stadium 14 in Los Angeles.įor those tired of “boring” old 3D movies, 4D looks to take things to the next level by making the film-watching experience more interactive. Korean company CJ 4DPlex has just signed the papers to install the first 4D theater here in the United States.

The next big thing in movie viewing is finally coming to America.

4dx theater in usa